Local SEO Packages

Local SEO is best suited for companies with a physical location, enabling them to target their marketing, whether the business is global or on a smaller scale. Local SEO can help you become the authority brand within a certain location, meaning that instead of competing against global brands, you’ll only be competing with those local to you.

Local SEO focuses all your SEO efforts into one single geographical location, meaning that the keywords you target will be relevant to one area, making you rank higher on these specific terms. This can help your brand get more customers from your immediate area. On the other hand, regular SEO isn’t as focused, instead targeting keywords with higher competitiveness, making it better suited to digital or larger brands that are looking for a global audience.

GMB is a tool that allows brands to promote their business profile and business website on both Google Search as well as Maps, making you far more discoverable as a result. With this tool, you can manage your business account, better connect with customers, and post updates, which all improve your authority and SEO.

Local SEO will add more traffic to your business because it stops you from competing in a global marketplace where you might struggle to get noticed. Instead, it focuses your business on the local level, where there will be a decrease in direct competitors yet an increase in customers who are genuinely interested in your service.

NAP is an acronym for Name, Address, and Phone number, and is a vital element that needs to be included in your local SEO. This is important as Google uses this data when determining which companies to show for a geo-targeted search. It also makes it easier for potential customers to interact with you.

When the geographical location where your business is located is searched, once you’ve set up a Google My Business account, your business will appear within that map, with a marker displaying your specific location.

A competitive gap analysis is an evaluation that offers solutions for how to close the gap between your domain’s current online performance and where you aspire for it to be. An analysis will produce a plan of action to help improve your website.